Foutas are a flagship product for stores specializing in beach items, offering an elegant and functional alternative to classic bath towels. Their judicious integration into your offer can significantly increase your turnover.

Rigorous selection criteria:

Quality of raw materials: Favor foutas made of long-fiber cotton, known for their silky feel, excellent absorption capacity and durability. Organic cotton, meeting current ecological requirements, is a particularly appreciated option for an environmentally conscious clientele.

Diversity of the range: Offer a wide range of models, varying in terms of dimensions, patterns and weaves. Geometric patterns, stripes and prints inspired by nature are safe bets.

Careful finishing: Pay particular attention to the finishing: hand-knotted fringes, reinforced hems, tight weaving. These details give the foutas a high-end appearance and extend their lifespan.

Certifications: Choose OEKO-TEX certified foutas, which guarantee the absence of harmful substances and comply with environmental standards.

In-store promotion:

Impact visual merchandising: Create inspiring displays by combining foutas with beach accessories (sunglasses, hats, beach bags) and decorative elements (plants, candles).

Informative signage: Use detailed labels to highlight the characteristics of each model (composition, dimensions, care).

Personalized advice: Train your salespeople so that they can guide customers to the product best suited to their needs and tastes.

Targeted marketing strategies:

Customization: Offer a customization service (embroidery, printing) to offer your customers unique and exclusive products.

Thematic kits: Create ready-to-give kits including a fouta, a matching pareo, a toiletry bag and other accessories.

In-store events: Organize fouta folding workshops or product demonstrations to connect with your customers and generate in-store traffic.

Influential partnerships: Collaborate with lifestyle and wellness influencers to increase your visibility on social networks.

Do not hesitate to contact us for additional information.